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When is the Release Date for REI Dividend?

Summary:Find out when REI releases its annual dividend, typically in mid-March. The dividend amount is based on a percentage of eligible purchases and can be used to purchase gear or taken as cash.

When is the Release Date for REI Dividend?

REI Co-op, the popular outdoor gear and apparel retailer, is a cooperative company owned by its members. One of the benefits of being a member is receiving an annual dividend based on the member's purchases throughout the year. This dividend can be used to purchase more gear or can be taken as cash. So, when can members expect to receive their dividend from REI?

Release Date

REI typically releases its annual dividend in mid-March. However, the exact date can vary from year to year. In 2020, the dividend was released on March 20th. The company usually announces the release date a few weeks in advance, so members can plan accordingly.

Dividend Amount

The amount of the dividend is based on a percentage of the member's eligible purchases made during the previous year. In 2020, the dividend was 10% of eligible purchases. This means that a member who spent $500 at REI in 2019 would receive a dividend of $50. Keep in mind that not all purchases are eligible for the dividend, such as gift cards and discounted items.

Redemption Options

Members can redeem their dividend in several ways. They can use it to purchase more gear at REI, either in-store or online. They can also donate their dividend to the REI Foundation, which supports outdoor education and conservation efforts. Finally, members can choose to receive their dividend as cash, which is mailed to them in the form of a check.

Investment Opportunity

For those who are interested in investing in REI, unfortunately, it is not a publicly traded company. As a cooperative, it is owned by its members and therefore not available for stock trading. However, there are otheroutdoor retailersthat are publicly traded, such as Columbia Sportswear and VF Corporation, which owns The North Face and Timberland.

Conclusion

In summary, REI typically releases its annual dividend in mid-March, and the amount is based on a percentage of eligible purchases made by members throughout the year. Members have several options for redeeming their dividend, including purchasing more gear, donating to the REI Foundation, or receiving cash. While REI is not available for investment, there are other publicly traded outdoor retailers to consider. So, be sure to mark your calendars for the dividend release date and enjoy your well-earned reward for being an REI member.

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